Amazon online marketplace says it didn’t build the ‘Prime bike’ and tells Echelon to stop selling it

Amazon is distancing itself in the $500 “EX-Prime” bicycle launched by digital cameras maker Echelon Health and fitness, after the item was incorrectly marketed like a collaboration between both companies. Echelon upon Tuesday announced the actual so-called Prime bicycle, calling it “Amazon’s first-ever linked fitness product” which was “developed in effort with Amazon. ” The proceed was widely heralded because […]

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